Vol. 7 No. 1 (2021): Sarhad Journal of Management Sciences (SJMS)

Articles

• INVESTIGATING THE EFFECT OF PRODUCT PACKAGING CUES ON PRODUCT QUALITY PERCEPTION: DEVELOPING COUNTRY PERSPECTIVE

  Anam Javeed, Muhammad Yar Khan, Wajid Khan, Abdul Qayyum Khan

  1-15

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• LUMINANT ENVIRONMENT IN RELATION TO ENERGY, COST AND CUSTOMER EFFICIENCY IN UPSCALE RESTAURANT SETTINGS

  Sadia Farooq, Syed Gohar Abbas

  17-25

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• SPORTS SENTIMENTS AND FINANCIAL MARKETS: SHADENFREUDE IN RIVALRY OF INDIA AND PAKISTAN

  Javaria Asim, Alia Ahmed, Muhammad Farhan Asif, Jawad Rahim Afridi

  27-46

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• UNFOLDING ORGANIZATIONAL RISK AND COST ASSOCIATION FROM STAKEHOLDERS PERSPECTIVE: EVIDENCE FROM ASIAN EMERGING MARKETS

  Asad Khan, Muhammad Ibrahim Khan, Shehzad Khan, Zia ur Rehman

  47-64

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• THE IMPACT OF BEHAVIORAL FACTORS ON ENVIRONMENTAL ISSUES REGARDING INDIVIDUAL INVESTOR’S DECISION MAKING: EMPIRICAL EVIDENCE FROM PAKISTAN’S STOCK MARKET

  Samina Rooh, Arif Hussain, Muhammad Zahid

  65-82

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• PHYSICIAN’S PERCEPTION TOWARDS CONTEMPORARY PHARMACEUTICAL ADVERTISEMENTS IN PAKISTAN

  Abid Shahzad, Syed Gohar Abbas, Muhammad Wahab

  83-101

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• FACTORS INFLUENCING DESTINATION IMAGE THROUGH SOCIAL MEDIA IN THE PRE-PURCHASE PERIOD OF TOURISM IN PAKISTAN

  Javeria Ashfaq, Asfandyar Khan, Urooj Zulfiqar, Mohib Ullah

  103-122

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• EFFECT OF JOB STRESS ON JOB SATISFACTION OF PHYSICAL EDUCATION TEACHERS WORKING IN GOVERNMENT COLLEGES

  Wasim Khan, Tasleem Arif, Muhammad Iftikhar, Mehwish Manzoor

  123-136

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• IMPACT OF RESEARCH & DEVELOPMENT ON THE PERFORMANCE OF PHARMACEUTICAL FIRMS: EVEDENCE FROM PAKISTAN

  Sangeen Shanwari, Dr. Umer Qazi, Ishtiaq Khan, Asif Rauf, Bilal Said

  137-156

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• OWNERSHIP STRUCTURE, AUDIT QUALITY & FIRM INNOVATION: EVIDENCE FORM PAKISTAN

  Adnan Khan, Naveed ., Zahid Ali

  157-171

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• REVISITING THE ENIGMA OF WORKING CAPITAL, PROFITABILITY AND RISK: EVIDENCE FROM PAKISTAN

  Sumaira Ahmad Malik, Asad Khan, Zia ur Rehman, Abdul Qadir Shah

  173-198

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