MODERATED MEDIATION MECHANISM OF FAMILY MOTIVATION ON WORK ENGAGEMENT
Keywords:Family motivation, work engagement, competitive advantage
To have competitive advantages, it is necessary for organizations to retain and develop motivated employees. The main objective of this study is to explore the impact of family motivation on employee work engagement through intrinsic motivation, investigate the conditional effect of emotional exhaustion between family motivation and intrinsic motivation, and examine the indirect effect of family motivation on work engagement via intrinsic motivation as a mediator in media firms. The data is collected through a survey questionnaire from the media firm’s employees. These media firms are located in Lahore, Pakistan, in the province of Punjab. By using Process Macros (Model 7) on an actual sample of 240 employees and using a convenience sampling technique. The finding of this study shows that family motivation is positively associated with intrinsic motivation, which in turn is positively linked with employee work engagement. The study's findings also showed that intrinsic motivation mediates family motivation and work engagement relationships. Furthermore, results showed that emotional exhaustion negatively moderates the relationship between family motivation and intrinsic motivation as well as the mediating relationship of intrinsic motivation between family motivation and work engagement. Moreover, the study offers consequences for theory and practice.
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