THE MEDIATING ROLE OF INNOVATIVE WORK BEHAVIOR BETWEEN PROACTIVE PERSONALITY AND EMPLOYEE’S CREATIVITY
Abstract
Studies suggest that employees need to be proactive and creative, since these behaviors are important for performing the job. Research studies of proactivity, creativity and their antecedents contrasted each other in developed and in developing countries. This study has explored the mediating role of innovative work behavior among proactive personality and creativity in public sector hospitals of Peshawar city. To test the hypotheses, grounded study was conducted with the sample of 190 doctors. The data confirmed a positive relationship between proactive personality and creativity and indicated a significant relationship with innovative work behavior. In addition, the results show that innovative work behavior does not mediate the relationship. The study has discussed suggestions based on findings for improving innovative work behavior for better performance and recommended that organizations should create working environment for innovative work behavior.
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Copyright (c) 2023 Naveed Farooq, Sheraz Hassan, Zarghuna Sulaiman
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