Usage of Artificial Intelligence Reshapes the Prevailing Scenario of Today Sports at the Globe

Abstract

The present study explores the transformative impact of Artificial Intelligence (AI) on the global sports industry examining how AI technologies are reshaping athlete performance, sports management, fan engagement, and ethical considerations through a quantitative research approach based on survey questionnaires from college and university athletes. The study reveals that AI significantly enhances athlete training, improving performance metrics and reducing injury rates. AI also plays a crucial role in decision-making processes contributing to better team outcomes and strategic advantages. In terms of fan engagement, AI-driven personalization and immersive technologies have increased fan satisfaction and audience retention. However, the study identifies significant ethical concerns, particularly related to data privacy and algorithmic fairness, which pose barriers to AI adoption. Additionally, financial and technological disparities limit the widespread implementation of AI, especially in developing regions. The study concludes that while AI has the potential to revolutionize the sports industry, careful management of ethical, financial, and social challenges is essential to ensure its positive impact. Future research should focus on developing accessible AI solutions and ethical guidelines to facilitate the responsible integration of AI in sports.