Ishfaq, Muhammad, The Islamia University of Bahawalpur, Pakistan
-
Sarhad Journal of Management Sciences Vol. 4 No. 1 (2018): Sarhad Journal of Management Sciences (SJMS) - Articles
ROLE OF BRAND LOYALTY IN BUILDING BRAN EQUITY: A COMPARATIVE STUDY OF CONSUMER INVOLVEMENT LEVELS
Abstract PDF -
Sarhad Journal of Management Sciences Vol. 5 No. 1 (2019): Sarhad Journal of Management Sciences (SJMS) - Articles
The Role of Organizational Strategies, Social Support, and Technological Capabilities in International Marketing Channel Performance
Abstract PDF HTML