Ali, Mudassar, The Islamia University of Bahawalpur, Pakistan

• Sarhad Journal of Management Sciences Vol. 4 No. 1 (2018): Sarhad Journal of Management Sciences (SJMS) - Articles
  ROLE OF BRAND LOYALTY IN BUILDING BRAN EQUITY: A COMPARATIVE STUDY OF CONSUMER INVOLVEMENT LEVELS
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• Sarhad Journal of Management Sciences Vol. 5 No. 1 (2019): Sarhad Journal of Management Sciences (SJMS) - Articles
  The Role of Organizational Strategies, Social Support, and Technological Capabilities in International Marketing Channel Performance
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