Nazuk, Ayesha, National University of Sciences and Technology (NUST), Islamabad, Pakistan

• Sarhad Journal of Management Sciences Vol. 9 No. 1 (2023): Sarhad Journal of Management Sciences (SJMS) - Articles
  A NOVEL FRAMEWORK FOR ANALYZING INTERNAL BRAND MANAGEMENT IN THE BANKING SECTOR: A PROBABILISTIC APPROACH
  Abstract  PDf