UNDERSTANDING THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY OF FIRMS AND CONSUMER’S ETHICAL MOTIVATION

Ghulam Dastgeer

Abstract


Giving back to society termed “Corporate Social Responsibly (CSR) has become a fundamental believe and important function of any successful organization in the business world. In the current research researcher aims to empirically test the impact of CSR on consumer’s ethical motivation of consumers in Pakistani corporate sector. Data on the variables was collected by questionnaire survey from 195 respondents across the Pakistan. Descriptive statistics along with simple regression analysis by SPSS software was run to test the relationship among variables. Results of the regression analysis support the hypothesis/relationships that there is positive and statistically significant impact of CSR on the consumer’s ethical motivation. The results confirm that consumers becomes ethically more motivated the corporate is investing in CSR. There is dart of such studies especially from developing countries like Pakistan. The current study is value addition the existing literature of CSR by testing its impact on the consumer’s ethical motivation.


Keywords


FMCG, CSR, Ethical motivation

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Sarhad Journal of Management Sciences by Sarhad University of Science & Information Technology is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at suit.edu.pk