WEARABLE TECHNOLOGIES: THE IMPLICATIONS OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY IN CROWD SOURCING LOGISTICS

Authors

  • Sareer Ahmad School of Tourism and Hotel Management, Dongbei University of Finance and Economics
  • Muhammad Zulfiqar School of Accounting, Dongbei University of Finance and Economics
  • Sadeen Ghafoor School of Accounting, Dongbei University of Finance and Economics
  • Parshant Kumar School of Business Administration, Dongbei University of Finance and Economics
  • Asad Khan School of Tourism and Hotel Management, Dongbei University of Finance and Economics
  • Hassan Ahmad School of Business Administration, Dongbei University of Finance and Economics
  • Adnan Khan Department of Business Management, Dongbei University of Finance and Economics
  • Muhammad Noman Shafique Department of Business Management, Dongbei University of Finance and Economics

Keywords:

Business, Management, Marketing, Supply Chain Management

Abstract

Information communication technologies have added a tremendous amount of impetus to the concept of crowdsourcing and as a result organizations all over the world are able to find the solution to the most current and significant problems through the general public. In this study, the unified theory of acceptance and use of technology (UTAUT) has been used to find user intention to use crowdsourcing applications and their acceptance of wearable devices for collaborative innovation and logistics performance. Data has been collected from China through survey method. Results have empirically supported the conceptual model. The implication of this study will enhance the crowdsourcing in logistics.

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Published

20.12.2019