• Jing Zhou The School of Business Administration, Dongbei University of Finance & Economic
  • Muhammad Nouman Shafique The School of Business Administration, Dongbei University of Finance & Economic
  • Abdul Adeel COMSATS Institute of Information Technology, Islamabad
  • Shahid Nawaz Lecturer, Department of Management Sciences, The Islamia University of Bahawalpur
  • Prashant Kumar School of Business Administration, Dongbei University of Finance and Economics


Theory, Theorizing, Theory is, Theory is not, Theoretical Contribution, Theory Building Blocks, Originality, Utility of Theory


Theoretical contribution is a process which is based on the theory development and advancement in existing theory with some logics and facts. This study has focused on some theoretical contribution related question and their answers through the narrative review of literature. This study will highlight what is the theory? And what are the major building blocks of theory? How authors can contribute in theory? The answers for these questions during theoretical studies will enhance the impact of paper and also increase the chance of publication. This study also suggested how theoretical concepts can be practical implemented in the society and organizations to enhance organizational performance and validate the theory.   


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