EXPLORING CREATIVITY THROUGH BIG FIVE MODEL IN THE PRIVATE SECTOR UNIVERSITIES OF KHYBER PAKHTUNKHWA, PAKISTAN
DOI:
https://doi.org/10.31529/2024/1/11Keywords:
Extraversion, Agreeableness, Conscientiousness, Neuroticism, Openness to experienceAbstract
In today environment personality traits perform significant and vital role in the organization success. For all organization one of the most primary important challenges is how to enhance and increase the level of creativity in their employees through working on different traits of personality. Empirically, this research tests the Big Five Model on creativity among teaching staff of the private sector Universities of Khyber Pakhtunkhwa, Pakistan. This research employs quantitative method with positivist approach to assess the hypothesized connections on the foundation of existing theories and literature. The data was taken from 338 participants performing duty in several private higher education institutions of Khyber Pakhtunkhwa. For sample size determination used Krejcie & Morgan (1970) formula and stratified sampling techniques of data collection. Descriptive analysis, reliability analysis, correlation analysis and multiple regression analysis were performed to ensure that the results are consistent and encounter the systematic consistency. The outcomes of study revealed that extraversion, agreeableness, conscientiousness and openness to experience have significantly positive connection with creativity. On the other hand, the results for neuroticism revealed that neuroticism has significantly negative effect on creativity. Hence, it implies that higher education institutions should develop appropriate strategies for the retention of learning, training and research as well as to improve their creative employees and students.
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Copyright (c) 2024 Khalil ur Rahman, Altaf Hussain, Mohammad Hanif Khan
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