MAPPING THE LINK BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT IN THE AYUBIA NATIONAL PARK KHYBER PAKHTUNKHWA PAKISTAN
Keywords:
Sustainable Development, Corporate Social Responsibility, National Parks, Ayubia National Park Khyber PakhtunkhwaAbstract
The notion of corporate social responsibility (CSR) and sustainable development (SD) has recently gained increased attention in the business and management literature. There has been a growing realization that businesses may contribute to sustainable development by adopting socially responsible practices into their core operations. However, very few studies have explored the relationship between corporate social responsibility and sustainable development in the national parks context, and thus, it lacks empirical validity. To bridge up this knowledge-gap, the current study endeavors to explore the prevailing perceptions of CSR and the relationship between CSR and sustainable development by capitalizing on the Carroll’s (1991) model and Sustainability theory in the context of Ayubia National Park Khyber Pakhtunkhwa. The data was collected through in-depth semi-structured interviews from key stakeholders including wildlife management, local community and tourists. The data was then analyzed through capitalizing on thematic analysis as suggested by Braun and Clarke (2006). The findings revealed that the very conceptualization of CSR is relatively at infant level within the context of Ayubia national Park Khyber Pakhtunkhwa. Most of the respondents highlighted the importance of economic and legal responsibilities whereas the ethical and philanthropic responsibilities were ignored. However, in relation to sustainability most of the respondents mentioned that CSR is indeed a significant tool which may lead to sustainable development of the Ayubia National Park. The study nevertheless provides important managerial as well as practical implications for the future endeavors.
References
AkdoÄŸu, S. K. (2017). The Link between CSR and Sustainable Development in a Global Economy. In Corporate Social Responsibility (pp. 223-240). Springer International Publishing.
Behringer, K., & Szegedi, K. (2016). The role of CSR in achieving sustainable development-theoretical approach. European Scientific Journal, 12(22).
Binder, A., Palenberg, M., & Witte, J. M. (2007). Engaging Business in Development. Results of an International Benchmarking Study. GPPi Research Paper Series, (8).
Bramwell, B., & Lane, B. (1993). Sustainable tourism: An evolving global approach. Journal of Sustainable Tourism, 1(1), 1-5.
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), 77-101.
Brundtland, G., Khalid, M., Agnelli, S., Al-Athel, S., Chidzero, B., Fadika, L., de Botero, M. M. (1987). Our Common Future ('Brundtland report').
Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business horizons, 34(4), 39-48.
Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of management review, 4(4), 497-505.
Center for Economic and Social Development (2013). Achieving Sustainable development through Corporate Social responsibility. Retrieved from http://www.iz.or.at/images/doku/csr_research_paper_cesd_kas.pdf
Cooper, C. (2005). Tourism: Principles and practice: Pearson education.
Creswell, W. John. (2009). Research design: qualitative, quantitative and mixed method approaches (4th ed.). United States of America: Sage Publication
Dwyer, L., Forsyth, P., Spurr, R., & Hoque, S. (2010). Estimating the carbon footprint of Australian tourism. Journal of Sustainable Tourism,18(3), 355-376.
Dolnicar, S., Crouch, G. I., & Long, P. (2008). Environment-friendly tourists: what do we really know about them? Journal of Sustainable Tourism, 16(2), 197-210.
Frame, B., Gordon, R., & Mortimer, C. (2010). Hatched: The capacity for sustainable development. Lincoln: Landcare Research
Global Reporting Initiative. (2011). GRI reporting in government agencies. Amsterdam: GRI
Gössling, S., Hall, C. M., & Weaver, D. (2009). Sustainable tourism futures: Perspectives on systems, restructuring and innovations: Routledge
Hardy, A., Beeton, R. J., & Pearson, L. (2002). Sustainable tourism: An overview of the concept and its position in relation to conceptualizations of tourism. Journal of Sustainable Tourism, 10(6), 475-496.
Hawken, P. (2010). The ecology of commerce: A declaration of sustainability: Harper Business.
Holden, A. (2009). The environment-tourism nexus: Influence of market ethics. Annals of Tourism Research, 36(3), 373-389.
Jackson, T. (2009). Beyond the growth economy Journal of Industrial Ecology, 13(4), 487–490.
Jenkins, H. (2009). A ‘business opportunity’model of corporate social responsibility for small and medium-sized enterprises. Business Ethics: A European Review, 18(1), 21-36.
Martin, P., & Verbeek, M. (2006). Sustainability strategy. Annandale, Sydney: Federation Press.
Mihanyar, P., Rahman, S. A., & Aminudin, N. (2016). Investigating the Effect of National Park Sustainability on National Park Behavioral Intention: Kinabalu National Park. Procedia Economics and Finance, 37, 284-291.
Mitchell, R., Wooliscroft, B., & Higham, J. (2010). Sustainable market orientation: A new approach to managing market strategy Journal of Macromarketing (Special Issue on Sustainability), 30(2), 160–170.
Porter, M. E., & Van der Linde, C. (1995). Toward a new conception of the environment-competitiveness relationship. Journal of economic perspectives, 9(4), 97-118.
Redclift, M. (1994). Reflections on the ‘sustainable development’debate. The International Journal of Sustainable Development & World Ecology, 1(1), 3-21.
Saunders, M., Lewis, P. &Thornhill, A. (2009). Research methods for businessstudents. (4th ed.) Harlow: Prentice Hall Financial Times.
Sekaran, U. (2003). Research method for business: A skill building approach. (4th ed.) John Wiley and Sons
Sethi, S., Shah, F. A., & Jan, S. (2018). Dynamics of Corporate Social Responsibility in Developing Countries: One Size doesn't Fit All. Journal of Business & Economics, 10(1), 33-50.
Simionescu, L. N. (2015). The Relationship Between Corporate Social Responsibility (CSR) And Sustainable Development (Sd). Internal Auditing & Risk Management, 10(2).
Sotiriadou, P., Brouwers, J., & Le, T. A. (2014). Choosing a qualitative data analysis tool: A comparison of NVivo and Leximancer. Annals of Leisure Research, 17(2), 218-234.
Sutton, P. (2004). A perspective on environmental sustainability. Paper on the Victorian Commissioner for Environmental Sustainability
Swarbrooke, J. (1999). Sustainable tourism management: Cabi.
United Nation Organization. (2002). Report of the world summit on sustainable development, Johannesburg, South Africa. New York: United Nations.
Victoria, T. (2009). Environmentally Sustainable Tourism Strategic Plan http://www.tourism.vic.gov.au/component/edocman/?task...id=220
Yin, R. K. (2009). Case study research: Design and methods (4th ed). Thousand Oaks, CA: Sage
Zhai, T., & Chang, Y. C. (2019). The contribution of China’s civil law to sustainable development: progress and prospects. Sustainability, 11(1), 294.
Downloads
Published
Issue
Section
License
Submission of an original manuscript to the Journal will be taken to mean that it represents original work not previously published, that it is not being considered elsewhere for publication. And if accepted for publication, it will be published in print and online and it will not be published elsewhere.
The journal main policy reflects in its stance that the publication of scholarly research is exclusively meant to disseminate knowledge and not-for-purposes.
Copyright Statment
Sarhad Journal of Management Sciences is published by Sarhad University of Science and Information Technology Peshawar. This copyright statement entails that all contents (including text, tables, graphs, images, or any materials that is part and parcel of a research article submitted to the journal) belong to/ property of the person who owned it prior to submission this journal. Publication of the submitted article will not affect the ownership of copyright of the subject materials. SJMS and its users benefit from a general licence over all content submitted under a Creative Commons CC-BY licence over all content. However, content which is not part of the submitted article, is the property of SJMS. In a nutshell, the combination of all content on the SJMS website, the look and feel of the website, is the property of Sarhad University of Science and Information Technology Peshawar.
As an author or contributor, you grant permission to others to reproduce your articles, including any graphics and third-party materials supplied by you, in accordance with the SJMS Terms and Conditions. The licence granted to third parties over all contents of each article, including third-party elements, is a Creative Commons Attribution ("CC BY") licence. The current version is CC-BY, version 4.0 (http://creativecommons.org/licenses/by/4.0/), and the licence will automatically be updated as and when updated by the Creative Commons organisation.
You may include a requirement to reproduce copyright notices but you may not restrict the right to reproduce the entire article, including third-party graphics. This means that you must obtain any necessary third-party consents and permissions to reproduce third-party materials in your articles submitted to SJMS.
Copyright Statement updated September 13, 2022.