A Comparative Analysis of the Business Models of Uber and Didi under Sharing Economy Background

Meng Tao, Guan Yuqiao, Muhammad Zahid Nawaz, Muhammad Noman Shafique


With the development of ‘Internet +’, a new business model the Sharing Economy is booming,which as a revolutionary power to overthrow the business modes of traditional industries. The development of sharing economy has unique advantages and urgent reality in China. Therefore, based on the current situation of sharing economy, this paper analyzes and contrasts the business models of Uber and the Didi by using Johnson and Christensen's ‘Four Elements’business model,concludes business model of sharing economy should have certain characteristics, such as advocated sharing concept, setting up the Internet platform, providing personalized service, establishing the trust mechanism, the supply and demand matching reshaped.

Finally, this paper provides comprehensive suggestions for the better development of Chinese enterprises under the sharing economy: enterprises should know their own advantages, not blindly copying the world's leading enterprises, and make effort to build a new model with Chinese characteristics to sharing economy; create "Internet platform + cooperation partner + customers” model and seek cross-border collaboration; In-depth understanding and analysis the macro and micro-environment of international market, seeking cooperation with foreign domestic enterprise, to speed up enterprises to "go out".


Sharing Economy, Business Model, Value Proposition

Full Text:



Aspara, J., Hietanen, J., & Tikkanen, H. (2010). Business model innovation vs replication: financial performance implications of strategic emphases. Journal of Strategic Marketing, 18(1), 39-56.

Avital, M., Andersson, M., Nickerson, J., Sundararajan, A., Van Alstyne, M., & Verhoeven, D. (2014). The collaborative economy: a disruptive innovation or much ado about nothing? Paper presented at the Proceedings of the 35th International Conference on Information Systems; ICIS 2014.

Belk, R. (2009). Sharing. Journal of consumer research, 36(5), 715-734.

Belk, R. (2014). Sharing versus pseudo-sharing in Web 2.0. The Anthropologist, 18(1), 7-23.

Botsman, R., & Rogers, R. (2010). Beyond zipcar: Collaborative consumption. Harvard Business Review, 88(10), 30.

Botsman, R., & Rogers, R. (2011). What's mine is yours: how collaborative consumption is changing the way we live.

Casadesus-Masanell, R., & Ricart, J. E. (2010). From strategy to business models and onto tactics. Long range planning, 43(2-3), 195-215.

Chesbrough, H. W. (2006). Open innovation: The new imperative for creating and profiting from technology: Harvard Business Press.

Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the association for information science and technology, 67(9), 2047-2059.

Hamel, G. (2000). Leading the revolution [M]. Boston: Harvard Business School Press.

Ma huateng, Zhang xiaolong, Sun yi, & xiongshan, C. (2016). Sharing economy: new economic plan of supply-side reform [M]. Beijing: citic publishing group co., LTD.

Markides, C. (2006). Disruptive innovation: In need of better theory. Journal of product innovation management, 23(1), 19-25.

Richardson, & Lizzie. (2015). Performing the sharing economy. Geoforum, 67, 121-129.

Rifkin, J. (2014). The zero marginal cost society: The internet of things, the collaborative commons, and the eclipse of capitalism: St. Martin's Press.

Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: a customer-centric approach to sustainability. Journal of the Academy of Marketing Science, 39(1), 21-39.

Stephany, A. (2015). The business of sharing: Making it in the new sharing economy: Springer.

XD Wang, D. D. (2013). Evaluation of Foreign Business Model Expression and Construction of Integrated Expression Model [J] .Journal of Foreign Economics and Management (04): 49-61. (Chinese Version).

Xie, D. (2012). Source Innovation: The Way of Chinese Enterprises in Transition [M]. Beijing: China Intercontinental Press. (Chinese Version).

Zervas, G., Proserpio, D., & Byers, J. (2015). A first look at online reputation on Airbnb, where every stay is above average.

Zott, C., & Amit, R. (2010). Business model design: an activity system perspective. Long range planning, 43(2-3), 216-226.

DOI: https://doi.org/10.31529/sjms.2018.5.1.3


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
Sarhad Journal of Management Sciences by Sarhad University of Science & Information Technology is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at suit.edu.pk