A Comparative Analysis of the Business Models of Uber and Didi under Sharing Economy Background

Meng Tao, Guan Yuqiao, Muhammad Zahid Nawaz, Muhammad Noman Shafique

Abstract


With the development of ‘Internet +’, a new business model the Sharing Economy is booming,which as a revolutionary power to overthrow the business modes of traditional industries. The development of sharing economy has unique advantages and urgent reality in China. Therefore, based on the current situation of sharing economy, this paper analyzes and contrasts the business models of Uber and the Didi by using Johnson and Christensen's ‘Four Elements’business model,concludes business model of sharing economy should have certain characteristics, such as advocated sharing concept, setting up the Internet platform, providing personalized service, establishing the trust mechanism, the supply and demand matching reshaped.

Finally, this paper provides comprehensive suggestions for the better development of Chinese enterprises under the sharing economy: enterprises should know their own advantages, not blindly copying the world's leading enterprises, and make effort to build a new model with Chinese characteristics to sharing economy; create "Internet platform + cooperation partner + customers” model and seek cross-border collaboration; In-depth understanding and analysis the macro and micro-environment of international market, seeking cooperation with foreign domestic enterprise, to speed up enterprises to "go out".


Keywords


Sharing Economy, Business Model, Value Proposition

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DOI: https://doi.org/10.31529/sjms.v5i1.332

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Sarhad Journal of Management Sciences by Sarhad University of Science & Information Technology is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at suit.edu.pk