Jabbar Adnan, M. A. and Iqbal Butt, M. Z. (2020) “PLAYERS’ PERCEPTION ABOUT COMMERCIALIZATION OF SPORTS IN ACADEMIC INSTITUTIONS OF PAKISTAN”, THE SPARK "A HEC Recognized Journal", 4, pp. 61–79. Available at: https://journal.suit.edu.pk/index.php/spark/article/view/465 (Accessed: 18 January 2026).