Adnan Khan, Hassan Ahmed, Muhammad Nouman Shafique, Muhammad Zahid Yusuf, Faizan Alam


This research aims to explore the impact of green motives (GM) on Corporate Social Performance (CSP) through green practices (GP) in the hotel industry. Data was collected from the 250 executives and other members of senior management who were involved in the management decision making directly or indirectly. Structural Equation Modeling (SEM) technique was applied through Smart-PLS version 3.2.8. Subsequently, results proved that green motives have a positive association with green practices and CSP. Green practices mediated the relationship between green motive and CSP.  This research isolates itself from the previous ones in this area by integrating the literature of green motives and corporate social performance that how green practices intercede this relationship in the context of the hotel industry. In the hotel industry, owners/managers should focus on green motives and must consider them to keep their stakeholders interested and motivated. This study guides management in practice that how to satisfy their customers timely through the green process and build a strong foundation for CSP. This is quantitative research based on cross-sectional data and has been conducted in Pakistan.

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