Effects of Financial Performance on the Sustainable Innovation with the Mediating Role of Market Based Capabilities.


  • Shakeel Ahmed MS Scholar, Department of Commerce, Bahauddin Zakariya University, Multan Pakistan
  • Aroosa Aiwan Aiwan
  • Tahmina Akhtar Institute of Banking and Finance,Bahauddin Zakariya University, Multan, Pakistan


Financial Performance, Market Based Capabilities, Sustainable Innovation.


The goal of this exploration is to investigate how sustainable innovation is influenced by an organization's financial performance with market-based capacity mediating position. Firstly, inspect the effect on how market-based skills improve the relationship between financial results and sustainable innovation. Second, it provides a logical framework & assumptions. Third, the method of testing these hypotheses is defined and the analyzes & tests are monitored. Finally, further researchers are discussed on implementation, criteria, & guidelines. Financial performance is a term that today draws a wider audience in all forms of organizations. This transition has gone with a related enlarge in the participation of intangible assets such as assets of business for example goods, customers and networks, and tools as marketing knowledge and program awareness to corporate market finance overall.


Author Biographies

Shakeel Ahmed, MS Scholar, Department of Commerce, Bahauddin Zakariya University, Multan Pakistan

MS Scholar, Department of Commerce, Bahauddin Zakariya University, Multan Pakistan

Aroosa Aiwan Aiwan


Institute of Banking and Finance,Bahauddin Zakariya University, Multan, Pakistan


Tahmina Akhtar, Institute of Banking and Finance,Bahauddin Zakariya University, Multan, Pakistan

Institute of Banking and Finance,Bahauddin Zakariya University, Multan, Pakistan


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