, Lecturer, Department of Management Sciences, The Islamia University of Bahawalpur, Pakistan
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Sarhad Journal of Management Sciences Vol. 4 No. 1 (2018): Sarhad Journal of Management Sciences (SJMS) - Articles
ROLE OF BRAND LOYALTY IN BUILDING BRAN EQUITY: A COMPARATIVE STUDY OF CONSUMER INVOLVEMENT LEVELS
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Sarhad Journal of Management Sciences Vol. 3 No. 02 (2017): Sarhad Journal of Management Sciences (SJMS) - Articles
WHAT IS THEORETICAL CONTRIBUTION? A NARRATIVE REVIEW
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