LUMINANT ENVIRONMENT IN RELATION TO ENERGY, COST AND CUSTOMER EFFICIENCY IN UPSCALE RESTAURANT SETTINGS

Authors

  • Sadia Farooq University of Home Economics, Lahore
  • Syed Gohar Abbas Sarhad University of Science & Information Technology, Peshawar

Keywords:

Luminant Environment, Energy, Cost, Customer Efficiency, Upscale Restaurant Settings

Abstract

Restaurant is a place to accommodate a person to fulfill his needs of hunger. But a restaurant accompanies other factors along with hunger like interior, service, acoustics, timings etc. to satisfy customers. The most prominent feature of interior is light which enhances the beauty of a place. The lighting requires to be designed properly, the more efficient luminant environment, the more customers are expected in an eating place. This study analyzes the two lighting designs in view of their energy efficiency and cost which are concluded on the price and increase in number of customers in restaurant settings. The Lahore View (R1), restaurant’s specialty is rope lights in blue color along with spot lights. The second one i.e. Jasmine restaurant (R2) is specific with its chandeliers and spot lights. The use of spot lights enhances the functionality – reduced energy consumption and efficient. The items such as rope lights and chandeliers are installed for aesthetics to attract customers. The conclusion is that lighting in R1 is more energy efficient and cost effective than R2 but the customers increase in almost equal ratio in both restaurants in changed lighting. That means the properly installed lighting can increase the business and this experiment can also be effective on other retailers.

Author Biographies

Sadia Farooq, University of Home Economics, Lahore

Assistant Professor, Department of Family and Consumer Sciences

Syed Gohar Abbas, Sarhad University of Science & Information Technology, Peshawar

Associate Professor, Department of Business Administration.

References

Arun, A., & Alalmai, A. A. (2020). Employee’s Perspective views on the Influence of Interiors in Endorsement of Business at Themed Restaurants. International Journal of Advanced Science and Technology, 29(7), 5016-5022

Ayaz, S. (2015). Comparison of two aesthetical lighting plans in moderate upscale restaurants on patron turnover rate (PTOR). Science International, 27(4), 3575- 3578

Bilgili, B., Ozkul, E., & Koc, E. (2020). The influence of colour of lighting on customers’ waiting time perceptions. Total Quality Management & Business Excellence, 31(9-10), 1098-1111.

Ciani, A. E. (2010). A study of how lighting can affect a guest's dining experience. doi.org/10.31274/etd-180810-1649

Flynn, J. E. (1973). Concepts beyond the IES framework. Light design appl.; U.S.A; DA. 3(1), 4-11

Jay, P. A. (2002). Subjective criteria for lighting design. Lighting Research & Technology, 34(2), 87-96.

Kotler, P. (1973). Atmospherics as a marketing tool. Journal of retailing, 49(4), 48-64.

Milliman, R. E. (1986). The influence of background music on the behavior of restaurant patrons. Journal of Consumer Research, 13(2), 286-289.

Mohsin, A. (2005). Service quality perceptions: an assessment of restaurant and café visitors in Hamilton, New Zealand. The Business Review, 3(2), 51-57.

Öztürk, L. D. (2003). The effect of luminance distribution on interior perception. Architectural Science Review, 46(3), 233-238.

Phillips, D. (1964). Lighting in Architectural Design. New York, NY: McGraw-Hill

Robson, S. K. (1999). Turning the tables: The psychology of design for high-volume restaurants. Cornell Hotel and Restaurant Administration Quarterly, 40(3), 56-63.

Schirmbeck, E. (1983). Restaurants, Architecture and Ambience. Architectural Book Publishing Company.

Shahzadi, M., Malik, S. A., Ahmad, M., & Shabbir, A. (2018). Perceptions of fine dining restaurants in Pakistan: What influences customer satisfaction and behavioral intentions? International Journal of Quality & Reliability Management. 35 (3), 635-655

Sutherin, H. (2005). University Students' Perceptions of Lighting and Preferences for the Setting and Social Arrangements in Contrasting Dining Facilities (Doctoral dissertation, University of Florida).

Veitch, J. A. (2001). Psychological processes influencing lighting quality. Journal of the Illuminating Engineering Society, 30(1), 124-140.

Downloads

Published

30.06.2021