IMPACT OF INNOVATIVNESS ON OPERATIONAL PERFORMANCE OF GOVERONMENT LEVEL COMPANIES (GLCs): A MODERATING ROLE OF INCENTIVE SCHEMES
Keywords:
Corporate Entrepreneurship, Public Sector, Innovativeness, Operational PerformanceAbstract
Corporate Entrepreneurship (CE) is not a new strategy of fostering a firm’s performance and to increase customer satisfaction and market share, espoused by striving firms. However, studies on the effect of CE on the performance of GLCs are not common in literature, especially in the eastern world. The literature strongly indicates the requirement of more workable models of CE for GLCs in Pakistan, due to dearth in existing studies on the subject. Hence, the aim of this study is to gauge the impact of the most compelling element of CE on the operational performance of GLCs. This study has also been supplemented with the moderating role of incentive schemes in order to effectively gauge the motivational aspect in CE of GLCs. The analysis has been made through SMART PLS and structural equational modelling was used as the tool of analysis. Analysis indicated that innovation is perceived as one of the prime tools that may affect operational performance, although GLCs have different compensation structures and thus does not seem to be affecting the relationship of innovativeness and operational performance of GLCs.
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