Effects of Financial Performance on the Sustainable Innovation with the Mediating Role of Market Based Capabilities.
Keywords:
Financial Performance, Market Based Capabilities, Sustainable Innovation.Abstract
The goal of this exploration is to investigate how sustainable innovation is influenced by an organization's financial performance with market-based capacity mediating position. Firstly, inspect the effect on how market-based skills improve the relationship between financial results and sustainable innovation. Second, it provides a logical framework & assumptions. Third, the method of testing these hypotheses is defined and the analyzes & tests are monitored. Finally, further researchers are discussed on implementation, criteria, & guidelines. Financial performance is a term that today draws a wider audience in all forms of organizations. This transition has gone with a related enlarge in the participation of intangible assets such as assets of business for example goods, customers and networks, and tools as marketing knowledge and program awareness to corporate market finance overall.
Â
References
Baker, W. E., & Sinkula, J. M. (1999). The synergistic effect of market orientation and learning orientation on organizational performance. Journal of the academy of marketing science, 27(4), 411–427.
Baker, W. E., & Sinkula, J. M. (2005). Market orientation and the new product paradox. Journal of product Innovation management, 22(6), 483–502.
Byrch, Christine, Kate Kearins, and all, (2007), “Sustainable what? A cognitive approach to understanding sustainable development,†Qualitative research in accounting and management, Volume 4, Issue 1, 26-52.
Berchicci, Luca and Wynand Bodewes (2005), “Bridging environmental issues with new product development,†Business strategy and the environment, Vol. 14, No. 5, 272-285.
Baumann, H., F. Boons, and all (2002), “Mapping the green product development field: engineering, policy and business perspectives,†Journal of cleaner production, Vol. 10, No. 5,409-425.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17, 99–120, (March).
Bansal, Pratima (2005), “Evolving sustainably: a longitudinal study of corporate sustainable development,†Strategic management journal, Vol. 26, No. 3, 197-218.
Boyd, Chris (2001). Sustainability is Good Business. OECD Observer, September, Vol. 35.
Crittendon, Victoria L., and all (2011), “Market oriented sustainability: A conceptual ramework and propositions,†Journal of the academy of marketing science, Volume 39, No. 1, 71-85.
Carraher, Shawn M., and all (2008), “Research challenges in sustainable strategic management: change and sustainability,†International journal of sustainable strategic management, 1(1), 2-15.
Colby, Michael (1991) “Environmental management in development: the evolution of paradigms, ecological economics, Vol. 3, 193-213.
Day, G. S. (1994). The capabilities of market driven organizations. Journal of marketing, 58, 37–52, (October).
Dr. Muhammad Imran Hanif, ((2016)), “The links between management capabilities, innovation and firm performance: evidence from pharmaceutical sector of Pakistan†South Asian Journal of Banking and Social Sciences, Vol. 02, No.01, ISSN: 2410-2067
Dr. Muhammad Imran Hanif, (2018), „The Effect of Organizational Innovation and Organizational Culture on the Market Performance of SMES in Pakistan†International Journal of Research and Innovation in Social Science (IJRISS) |Volume II, Issue V, ISSN 2454-6186
Gupta, A. K., & Wilemon, D. L. (1990). Accelerating the development of technology based new products. California Management review, 32(2), 24–44.
Haanaes, Knut, Balu Balagopal, and all (2012), “First look: the second annual sustainability and innovation surveyâ€, MIT sloan management review, Vol. 52, No. 2, 77-83.
Kadia G. A. (2019), Actor network theory to understand, track and succeed in a sustainable innovation development process, Journal of cleaner production, nr. 225, pg. 524- 540
Leenders, M. A. A. M., & Wierenga, B. (2002). The effectiveness of different mechanisms for integrating marketing and R&D. Journal of product innovation management, 19, 305–317.
Reinartz, W., Krafft, M., & Hoyer, W. D. (2004). The customer relationship management process: its measurement and impact on performance. Journal of marketing, 68, 293–305 (August).
Senge, Peter (2007), “Waking the Sleeping Giant. Business as an agent for consumer understanding and responsible choice,†Journal of corporate citizenship, Vol. 26, 25-27.
Song, M. X., & Parry, M. E. (1997). The determinants of Japanese new product successes. JMR, Journal of marketing research, 34, 64–76 (February).
Sengupta, S. (1998). Some approaches to complementary product strategy. Journal of product innovation management, 15, 352–367, (July).
Sheth, Jagdish N., Nirmal K. Sethia, and all (2011), “Mindful consumption: a customer centric approach to sustainability,†Journal of the academy of marketing science, vol. 39, no. 1, 21-39.
Srivastava, R. K., Shervani, T. A., & all. (1998). Market-based assets and shareholder value: a framework for analysis. Journal of marketing, 62, 2–18, (January).
Srivastava, R. K., Shervani, T. A., & all. (1999). Marketing, business processes and shareholder value: an organizationally embedded view of marketing activities. Journal of Marketing, 63, 168–179, (Special Issue).
UtterBach, James M. (1971), “The process of technological innovation within the firm,†the academy of management journal, vol. 14, No. 1, 75-88.
Verhees, Frans J. H. M., and Matthew T. G. Meulenberg (2004), “market orientation, innovativenss, product innovation, and performance in small firms,†journal of small business management, vol. 42, no. 2, 134-154.
Werbach, Adam (2009), strategy for sustainability: a business manifesto. harvard business press: boston, ma.
Weerawardena, Jay, Aron O’Cass, and all (2006), “Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance,†journal of business research, Vol. 59, 37-45.
Downloads
Published
Issue
Section
License
Submission of an original manuscript to the Journal will be taken to mean that it represents original work not previously published, that it is not being considered elsewhere for publication. And if accepted for publication, it will be published in print and online and it will not be published elsewhere.
The journal main policy reflects in its stance that the publication of scholarly research is exclusively meant to disseminate knowledge and not-for-purposes.
